Lafarge India launches DURAGUARD MF (Micro Fiber) Cement, an innovative solution for its customers
With changing lifestyles, home-makers are demanding the best of products and building solutions. It is imperative that the market keeps pace with their specific requirements. Lafarge, a pioneer in the building materials industry, has launched DURAGUARD MF (Micro Fiber) Cement, an innovative product for all home builders. DURAGUARD MF is a first-of-its-kind cement in the industry. It leverages the expertise of Lafarge's advanced production techniques, and the technology of the best suited fiber to create this unique product. The product is currently available in Patna, Gaya, Rajauli, Vaishali and Arra; and will soon be rolled out across other markets. DURAGUARD MF is available in a 50-kg laminated bag that has superior, tamper- and moisture-proof packaging, which helps retain the premium quality and freshness of the product.
Fiber technology is being extensively used in high performance industries like aviation, automobile and shipping. It is also popular in the construction industry in demanding applications such as bridges, highways, dams, and tunnels. Lafarge, now, offers the associated values and benefits of fiber in cement through DURAGUARD MF. These fibers are pre-dozed in a homogeneous and uniform manner, and are visible to the naked eye when handling the product. DURAGUARD MF has undergone several analyses, including the Lamina Test, which determines the flexural strength of cement, and application panel tests to ensure minimal cracks and smooth finish.
To support the launch of DURAGUARD MF, Lafarge is bringing the promise of superior building solutions right to customers' doorsteps. Technical Services vehicles, manned by qualified and trained engineers, have been deployed in markets. This service will provide pre- and post-construction tips to homebuilders, masons and contractors, along with tips on safe construction practices. Additionally, it will also offer specialized tests to determine the suitability of products on various applications.
Speaking on the occasion, Sandip Ghose, SVP - Sales (Cement), Lafarge India, said, "We are looking at innovative products for our trade channels and end consumers. Lafarge DURAGUARD MF (Micro Fiber) Cement is another step in our quest to offer our customers world class products that ensure safety, strength and performance. It is our constant endeavour to identify consumer needs and develop products, services and solutions that can contribute to Building better citiesTM. Both our channel partners and Technical Services team have been trained to support our customers and demonstrate the application and benefits of DURAGUARD MF."